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	<title>The Wojo Group &#187; Logo</title>
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	<link>http://www.thewojogroup.com</link>
	<description>The musings of a small creative media company.</description>
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		<title>Tutorial: Making an Invisequine.com Style Logo</title>
		<link>http://www.thewojogroup.com/2008/08/tutorial-making-an-invisequinecom-style-logo/</link>
		<comments>http://www.thewojogroup.com/2008/08/tutorial-making-an-invisequinecom-style-logo/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 18:18:41 +0000</pubDate>
		<dc:creator>Stephen</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Illustrator]]></category>
		<category><![CDATA[Logo]]></category>

		<guid isPermaLink="false">http://www.thewojogroup.com/blog/?p=54</guid>
		<description><![CDATA[In this tutorial, I go over the tools and techniques I used to create the Invisequine Co. logo. Using Adobe Illustrator, I take a simple logo and add some flair using the spiral and arc tools.]]></description>
			<content:encoded><![CDATA[<p><strong>Step 1</strong></p>
<p>First we&#8217;ll start off with a photograph of an equestrian horse jumping. This one is from iStockphoto.com, feel free to use whatever picture you&#8217;d like.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-11.jpg"><img class="size-medium wp-image-57" title="step-11" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-11-300x240.jpg" alt="Jumping Horse" width="300" height="240" /></a></p>
<p><strong>Step 2</strong></p>
<p>Open your picture in Adobe Illustrator. Trace an outline of the horse and rider with the pen tool. Don&#8217;t worry too much about the tail or mane, just give it a nice outline- we&#8217;ll work on the details of those areas later.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-2.png"><img class="size-medium wp-image-56" title="step-2" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-2-300x219.png" alt="" width="300" height="219" /></a></p>
<p><strong>Step 3</strong></p>
<p>Tweak the finished outline of the horse. You may need to use object &gt; path &gt; simplify&#8230; to smooth out your work.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-3.png"><img class="size-medium wp-image-58" title="step-3" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-3-300x248.png" alt="Vector outline of horse" width="300" height="248" /></a></p>
<p><strong>Step 4</strong></p>
<p>Now we&#8217;ll make a brush to add some of the fancy curls and swirls for the long hair details of the horse. Start by making a circle with the shape tool. than use the direct selection tool, <img style="vertical-align:bottom;padding:0" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-4a.png" alt="" />, to grab the bottom point and pull it down. The result should be something like below.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-4.png"><img class="size-medium wp-image-60 aligncenter" title="step-4" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-4-300x204.png" alt="" width="300" height="204" /></a></p>
<p><strong>Step 5</strong></p>
<p>To make this shape into a brush we&#8217;ll go to the brushes palette and select &#8220;new brush&#8230;&#8221;</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-5.png"><img class="size-medium wp-image-61 aligncenter" title="step-5" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-5-263x300.png" alt="" width="263" height="300" /></a></p>
<p><strong>Step 6</strong></p>
<p>Select Art Brush.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-6.png"><img class="size-medium wp-image-62 aligncenter" title="step-6" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-6-300x161.png" alt="" width="300" height="161" /></a></p>
<p><strong>Step 7</strong></p>
<p>In the option box match the settings below.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-7.png"><img class="aligncenter size-medium wp-image-63" title="step-7" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-7-300x274.png" alt="" width="300" height="274" /></a></p>
<p><strong>Step 8</strong></p>
<p>Now we&#8217;ll start to add in some of the hair. This uses a combination of techniques that you can choose from and mix and match to create the hair. The first is the arc tool<a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-8.png"><img style="vertical-align:bottom;padding:0" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-8.png" alt="" /></a>. Draw an arc on the tail to start making some of the detail hair. Repeat as necessary and if needed you can alt click the canvas with the arc tool to bring up the arc tool&#8217;s options.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-8b.png"><img class="aligncenter size-medium wp-image-70" title="step-8b" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-8b-300x247.png" alt="" width="300" height="247" /></a></p>
<p><strong>Step 9</strong></p>
<p>The other technique to use is the spiral tool,<a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-9.png"><img class="alignnone size-medium wp-image-71" style="padding:0;vertical-align:bottom" title="step-9" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-9.png" alt="" /></a>. Again, alt click the canvas with the spiral tool to bring up its options. After some use of the arc and spiral tools you should come up with something resembling this:</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/picture-1.png"><img class="aligncenter size-medium wp-image-73" title="picture-1" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/picture-1.png" alt="" width="222" height="216" /></a></p>
<p><strong>Step 10</strong></p>
<p>Now all we need to do is the mane. You can continue to use the same two spiral and arc techniques, but since its smaller, finer hair I went for the brush tool. If you double click the brush tool you can bring up its settings. It helps if you turn up the smoothing. Then, just use the custom brush that we&#8217;ve been using, turn the stroke width down a little, and start drawing some hair on top of the horse&#8217;s neck. Here&#8217;s what it should look like.</p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-11.png"><img class="aligncenter size-medium wp-image-76" title="step-11" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-11-300x194.png" alt="" width="300" height="194" /></a></p>
<p><strong>Finished Product</strong></p>
<p class="aligncenter"><a href="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-12.png"><img class="size-medium wp-image-78" title="step-12" src="http://www.thewojogroup.com/wp-content/uploads/2008/08/step-12-300x261.png" alt="The finished Product" width="300" height="261" /></a></p>
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